Woolmark is knitting its way into facebook's pages launching a global street style competition with a difference.
Woolmark's "Find Fashion by feelings" lookbook invitesusers to post their favourite wool looks into one of the twelve "feelings" catogories.
Users are then encourage to vote for the outfits they love the most, with the most "loved" look winning a AUD $ 12,000 holiday and wool experience. Additionally the public can vote for their favourite look, with all the voters entering into a weekly draw to win an "Emu Australia" wool prize pack worth AUD $400.
Woolmark is synonymous with great design. Their 47 year old logo was, this year, awarded "Top Logo of all Time" by Creative Review Magazine, and with this campaign they're hoping to draw another success in their history... Take a look and a chance to win in Fashion by Feelings site.
I'm already there, see if you can find me ツ